The Blair Witch Project (1999)

Decided to focus on the 1999 film The Blair Witch Project instead of slasher films and franchises. The Blair Witch Project benefits from a range of contextual information, including being the first film to be marketed on the internet, and considered to be an early iteration of viral marketing. This is despite being produced in the early days of the internet, significantly prior to the advent of social medias which are nowadays seen as the cornerstone of internet marketing and virality.

Most likely thinking about cutting the film up, removing references to plot and characters and focusing instead on the instances of the natural environment found in the film. This will hopefully direct the focus towards ideas around (natural?) public spaces such as national parks.