Install / In situ Photos

Installed the ‘billboard’ in a nearby location. The specific location already features a number of similar pieces of (brightly coloured) advertising, emphasising the location’s suitability to display an image with the intention to go viral. Positioned right near a give way sign, where traffic frequently banks up for extended periods, this encourages drivers and passengers to spend slightly longer with the images at this location – as opposed to just driving straight past quickly.